For businesses that want more than “just a website”: structured systems that turn attention into leads and leads into clients.
🚀 Complete Marketing Funnels
What it is: a full-end funnel, from first click to follow-up, tailored to your business and sector.
Problems it solves: random marketing actions, leads that never convert, people who disappear after the first contact, confusion between marketing and sales.
Benefits: a predictable structure that guides prospects step by step, answers objections in advance and supports your sales process instead of fighting it.
Typical funnel elements:
- Landing page.
- Thank-you page.
- Sales page.
- Guarantee page.
- Email nurturing sequences.
- Offer design and positioning.
- Phone scripts for follow-up and closing.
- Offline kits (brochures, gifts, guarantees, printed materials).
📩 Email Marketing Specialist
What it is: strategy and writing for email sequences that maintain relationships, educate and sell in a respectful way.
Problems it solves: inactive lists, cold leads, one-shot launches with no follow-up, subscribers who forget who you are.
Benefits: more replies, more booked calls, more sales from people who already know and trust you.
Types of sequences:
- Welcome sequences for new subscribers.
- Sales sequences for new offers or launches.
- Reactivation sequences for silent lists.
- Abandoned lead campaigns.
- Referral campaigns.
- Storytelling emails that build connection over time.
I can comfortably write and structure extended sequences (for example 30+ emails) when needed.
📣 Social Media Content & Strategy
What it is: planning and creating strategic content for your social channels, especially Instagram and Facebook.
Problems it solves: posting without a plan, content that doesn’t bring the right people, profiles that don’t reflect your value.
Benefits: a clear content rhythm, messages that speak to your ideal client and profiles that support your offers.
What I can do:
- 30-day content calendars.
- Copywriting for posts and reels.
- Professional Canva designs aligned with your brand.
- Storytelling concepts for your brand and services.
- Profile optimization for Instagram and Facebook.
📊 Facebook Ads & Google Ads Strategy
What it is: help with the strategic and copy side of your paid campaigns.
Problems it solves: campaigns that spend without results, weak angles, ads that do not match your landing pages.
Benefits: clearer offers, stronger messages and better alignment between ads, landing pages and follow-up.
Examples of support:
- Lead generation campaigns.
- Retargeting campaigns.
- A/B testing ideas and variants.
- Copywriting for ads (texts, hooks, angles).
- Ideas for creative concepts and persuasive angles.
Note: I focus on strategy, messaging and structure. Media buying and ad account management can be done together with your internal team or external partner.
📝 Sales Letters & VSL Scripts
What it is: long-form persuasive communication for offers that need more explanation and trust-building.
Problems it solves: complex offers that are hard to explain in one paragraph, people who hesitate because they don’t fully understand the value.
Benefits: a structured, ethical sales narrative that educates, reassures and invites a clear decision.
What I can create:
- Long-form sales pages.
- Short VSL (video sales letter) scripts.
- Video scripts for retargeting campaigns.
- Persuasive brochures for events and meetings.
- Company presentations focused on value and results.
🎯 Brand Messaging & Positioning
What it is: a structured process to clarify how you present your business, why you are different and why clients should choose you.
Problems it solves: generic communication, “we do everything for everyone”, difficulty explaining what makes you unique.
Benefits: clearer decisions in all your marketing, stronger coherence across website, social and sales conversations.
What this can include:
- Positioning definition and refinement.
- Competitor and market messaging review.
- Core messages and main promises.
- Payoffs, headlines and key phrases.
- Definition of tone of voice and communication guidelines.
