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Marketing Courses

📜 SCRiVENDA – Direct Response Marketing Copywriting (Frank Merenda)

My last job (December 2023 - March 2025): Employed as Direct Response Marketing Specialist and Copywriter (2023–2025)

Overview: Intensive program focused on Direct Response Copywriting, combining hands-on writing, brand positioning strategies, and real-time feedback to produce persuasive materials that sell.

Key Learnings

  • Integrate brand positioning with copy execution.
  • Write sales letters, ads, social posts, email campaigns that convert.
  • Use emotional triggers, handle objections, and tell persuasive stories.
  • Live copy exercises with immediate tutor & peer feedback.
  • Critically evaluate and refine copy to avoid “empty” marketing.
  • Leverage AI as a support tool without replacing strategy & psychology.

Core Skills Acquired

  • Direct Response Copywriting mastery
  • Brand positioning + copy integration
  • Consumer psychology & emotional triggers
  • Sales letters, headlines & funnel copy
  • Storytelling & objection handling
  • Conversion-oriented digital copy (social, landing pages, ads)
  • Critical copy review

📜 Marketing Merenda (Frank Merenda)

Format: Annual summit – 3 days

Overview: Pragmatic, positioning-driven training on funnels, offers, and measurable strategies that can be applied immediately.

Key Learnings

  • Design funnels to attract the ideal customer.
  • Apply “invisible marketing” & craft irresistible offers.
  • Read financial metrics to optimize margins and net profit.
  • Plan & manage high-conversion funnels at scale.
  • Select the right digital media to attract/retain audiences.
  • Create distinctive, memorable brand positioning.

Core Skills Acquired

  • Funnel design & customer journey
  • Brand positioning & invisible marketing
  • Sales funnel optimization & metrics analysis
  • Digital media strategy & audience targeting
  • Profit optimization & revenue growth
  • Offer strategy & persuasive marketing

📜 Fantastic Social Network (Frank Merenda)

Focus: Facebook Ads for entrepreneurs – 2 days

Overview: Build profitable campaigns, avoid common mistakes, and control customer acquisition without being a web technician.

Key Learnings

  • Audit agency work and take back control of budgets.
  • Set up effective Facebook campaigns from scratch.
  • Differentiate products in saturated markets.
  • Track conversions with the right metrics.
  • Use retargeting to maximize ROI.
  • Optimize & scale through continuous data-driven tweaks.

Core Skills Acquired

  • Facebook Ads strategy & campaign setup
  • Targeting & audience segmentation
  • Conversion tracking & analysis
  • Retargeting & retention
  • Competitive positioning via paid media
  • Budget management & optimization
  • Entrepreneurial mindset for acquisition

📜 Fantastic Google Ads (Frank Merenda & Moreno Bonechi)

Focus: Profitable Google Ads campaigns – 2 days

Overview: Hands-on system to dominate search results, find the actual keywords customers use, and maximize ROI with confident execution.

Key Learnings

  • Why first-page presence matters for reach and trust.
  • Keyword research that maps real customer language.
  • Step-by-step campaign building (targeting → ad copy).
  • Write persuasive ads addressing doubts & objections.
  • Track/interpret metrics to guide optimizations & spend.
  • Avoid the five classic Google Ads mistakes.
  • Use tools & checklists to plan, execute, refine.

Core Skills Acquired

  • Google Ads creation & management
  • Keyword research & intent mapping
  • Conversion-oriented ad & landing page copy
  • Continuous optimization & experimentation
  • Strategic targeting & ROI maximization
  • Critical evaluation of agency work
  • Hands-on with Ads, Analytics, Semrush, Funnelytics

📜 Sell with the Pen (Frank Merenda)

Focus: Direct-response copywriting to sell more with words – 8 hours (live)

Overview: Write persuasive texts that pre-sell products/services, qualifying leads before any conversation and turning words into a scalable sales force.

Key Learnings

  • Master the fundamentals of direct-response copy.
  • Create texts that pre-sell before any sales call.
  • Repel unqualified prospects, attract motivated buyers.
  • Build sales letters, ads, and campaigns that convert.
  • Avoid time-wasting with price-only shoppers.
  • Use ready-made templates & frameworks to execute fast.

Core Skills Acquired

  • Direct-response copy frameworks
  • Pre-selling & lead qualification with copy
  • Sales letter & campaign structure
  • Offer, CTA, and objection handling
  • Template-driven, repeatable writing process